Responsibilities

• Own paid advertising: Develop, launch, and optimize Google Ads, Meta Ads, and other performance marketing campaigns.
• Lead HubSpot marketing operations: Manage campaigns, automated workflows, lead nurturing, segmentation, and reporting.
• Manage marketing ROI: Oversee advertising budgets, monitor acquisition costs, evaluate campaign profitability, and optimize spending.
• Generate qualified leads: Develop campaigns targeting business owners seeking working capital and commercial financing.
• Improve conversion rates: Optimize landing pages, lead capture forms, email campaigns, and follow-up strategies.
• Connect marketing to revenue: Work closely with sales to track qualified leads, completed applications, funded transactions, and acquisition performance.
• Drive growth strategy: Identify new marketing opportunities, test campaigns, and present performance insights and recommendations directly to the CEO.

Requirements

• 3–5+ years of hands-on experience in performance marketing, digital advertising, or lead generation.
• HubSpot experience is required , including campaign management, workflows, automation, lead tracking, and reporting.
• Proven experience independently managing Google Ads and Meta Ads campaigns.
• Demonstrated ability to manage advertising budgets and improve marketing ROI.
• Strong understanding of conversion tracking, campaign attribution, customer acquisition costs, and marketing analytics.
• Experience developing landing pages, conversion funnels, and automated lead nurturing campaigns.
• Strong analytical, communication, and project management skills.
• Experience in commercial lending, financial services, fintech, or another lead-driven industry is a plus.
• Must be based in New York and available to work on-site.