Performance Marketing Manager
1Password
USA (Remote)
$97K/yr - $136K/yrIn-houseFull-timeSenior level5+ years exp.
6 hrs ago
Performance Marketing Manager
Atlanta, GA (Hybrid)
$70K/yr – $90K/yrMid Level3+ years expFull time
Posted 3 days ago
Job Summary
Own end-to-end performance marketing programs across paid search, social, and marketplace channels, driving growth through testing, optimization, and measurement.
- Manage budgets and ROAS targets
- Lead cross-channel optimization and reporting
Job Description
Responsibilities
- Plan, launch, and manage paid campaigns across channels such as Google Ads, Meta (Facebook/Instagram), Amazon Ads (including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP), LinkedIn, YouTube, and other relevant platforms
- Allocate and manage performance marketing budgets to maximize ROI
- Optimize campaigns daily based on real-time performance data and KPIs
- (ROAS, CPA, CTR, CVR)
- Conduct A/B testing for ad creatives, copy, targeting, and landing pages to improve performance
- Develop high-performing assets and messaging
- Track, report, and analyze performance metrics using tools such as Google Analytics, Meta Ads Manager, Amazon Advertising Console, and other analytics platforms
- Identify new growth opportunities and recommend strategies to scale customer
- acquisition and retention
- Stay up to date with the latest trends and changes in digital marketing and performance advertising
Requirements
- 3–5+ years of experience in performance or digital marketing, ideally within a high-growth environment, medical device experience is a strong plus
- Proven success managing paid media campaigns across Google Ads, Meta, Amazon Ads, and other platforms
- Strong analytical skills and experience using data to drive decisions
- Deep understanding of key performance metrics such as ROAS, CPA, LTV, and attribution models
- Proficiency with tools like Google Analytics, Google Tag Manager, Meta Ads Manager, Amazon Advertising Console, and Excel/Sheets
- Experience with A/B testing and conversion rate optimization (CRO)
- Superior communications skills (oral and written) with a concise, clear and compelling style
- Strong interpersonal skills required; successful candidates must also be able to serve in a liaison role between cross-functional and cross-cultural teams
- Candidate must be highly organized and able to meet deadlines
- Demonstrated excellent computer skills required; strong preference for those with high degree of proficiency in Salesforce, Adobe Creative Suite and with Microsoft Office products
Bauerfeind USA
Bauerfeind is one of the world‘s leading manufacturers of medical and sports products: including orthopedic braces and supports, as well as insoles and compression products combining decades of expertise in technology and manufacturing with innovation.Bauerfeind products help veterans, top professional athletes and patients from all walks of life to manage pain, improve mobility and restore function. Regardless if it’s about post-injury rehabilitation or managing a chronic condition such as Osteoarthritis, clinicians and patients rely on Bauerfeind’s solutions to promote mobility, which is so important for overall health and enabling people to reach their potential.Bauerfeind USA was founded in 1985 in Kennesaw, GA as a subsidiary of Bauerfeind AG. Now headquartered in midtown Atlanta.
Salaries
Posted range
$70K/yr – $90K/yr
Taken straight from the job posting.
Performance Marketing median pay in the United States
Most pay falls between $85K and $150K. Based on 878 salaries.
Marketing Team
Marketing Team Size
3 (13% of company)
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
29.9K
Traffic Source Mix
Search
10.4%
Direct
65.6%
Referral
19.4%
Social
1.6%
Paid
0.4%
Headcount Trend
Current headcount: ~23
News about Bauerfeind USA
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
