Responsibilities

• Full ownership of paid acquisition across Meta, TikTok, and emerging platforms
• Oversight of agency performance, reporting, and execution
• Management of a ~$400K/month budget with clear performance targets
• Weekly P&L tracking and optimization
• Creative testing strategy across UGC, product, and brand storytelling
• Building a repeatable system that identifies and scales high-performing concepts
• Close collaboration with content and creative teams to develop performance-driven assets
• Analyze campaign data and provide insights to inform marketing decisions and improve ROI.
• Stay up-to-date on industry trends and best practices to continuously improve performance marketing efforts

Requirements

• Ideally 4-5 years
• Proven experience leading performance marketing strategy, ideally within fashion, e-commerce, or consumer brands
• Experience managing external agencies or partners, with the ability to direct, challenge, and hold them accountable
• Strong understanding of paid media across Meta, TikTok, and emerging platforms (strategy > execution)
• Track record of managing and scaling significant budgets ($100K+/month) with clear performance outcomes
• Ability to interpret data and translate insights into clear strategic direction and creative decisions
• Strong instinct for creative, understanding what drives conversion without compromising brand perception
• Experience working cross-functionally with creative, content, and brand teams
• Highly analytical, with a strong grasp of metrics such as ROAS, CAC, LTV, and contribution margin