Responsibilities

• Paid Search (SEM): Build and optimize branded and non-branded keyword strategies across high-intent industry terms; develop and maintain competitive conquest campaigns.
• Paid Social: Execute and optimize campaigns across LinkedIn (primary), Meta, X, and Reddit, aligning strategy with organic community initiatives.
• Display & Programmatic: Build funnel-based retargeting strategies and implement programmatic buying to reach target accounts at scale.
• Content Syndication (TBC): Manage third-party lead generation partners and CPL programs, optimizing vendor mix based on lead quality.
• Emerging Channel Development – Connected TV (CTV): Launch and scale brand awareness campaigns targeting the Total Addressable List (TAL).
• Podcast Advertising: Evaluate and test sponsorships in relevant technology and leadership podcasts.
• Channel Optimization & Testing: Conduct rigorous A/B and multivariate testing across creative, copy, targeting, and landing pages; optimize budget allocation by channel based on pipeline ROI; implement bidding strategies (Manual, CPA, ROAS) and manage frequency capping and audience exclusions.
• Operational Delivery – Budget & Agency Management: Media budgeting and agency leadership; vendor relations with contract negotiation and scorecards for lead quality and cost efficiency.
• Cross-Functional Partnership: Strategy translation, marketing operations coordination, lead handoffs to Sales/BD, and attribution collaboration with Revenue Operations.

Requirements

• Experience: 8+ years in performance marketing or digital advertising, with significant B2B enterprise software experience.
• Channel Expertise: Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, display/programmatic, and content syndication.
• Analytical Skills: Advanced proficiency in campaign analytics, attribution modeling, and ROI measurement.
• Technical Proficiency: Expert-level skills in major ad platforms and familiarity with marketing automation and CRM systems.
• Budget Management: Experience managing $3M+ annual media budgets with accountability for pipeline outcomes.

Benefits

• Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace.