Responsibilities

• Strategic Leadership and Agency Oversight: Serve as the primary strategic leader for paid media and performance marketing initiatives within the Growth Department.
• Strategy for internal team: Manage and develop the internal Paid Media Supervisor by establishing clear priorities, performance expectations, and accountability measures.
• Agency oversight: Oversee external vendors and digital marketing agencies, including OSL, and evaluate their performance against established contractual requirements and performance benchmarks.
• Audit and optimization: Audit agency account structures, campaigns, audience strategies, creative deployment, reporting practices, and spending efficiency.
• Optimization opportunities: Identify underperforming campaigns, unnecessary spending, attribution gaps, and opportunities to improve lead quality and conversion.
• Channel alignment: Align acquisition strategies across Google, Facebook, Instagram, TikTok, YouTube, and other relevant advertising platforms.
• Ethical and revenue alignment: Ensure paid media strategies remain aligned with the firm’s revenue goals, sales capacity, client-acquisition priorities, and ethical advertising requirements.
• Advanced Budget and ROI Management: Manage paid media budget allocation, campaign pacing, spend approvals, and scaling recommendations within established authority levels.
• Monitoring and reporting: Monitor daily, weekly, and monthly spending across internal and externally managed advertising accounts.
• Performance metrics: Evaluate CPL, CPA, ROAS, lead quality, conversion rates, and marketing-generated revenue.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field, or an equivalent combination of relevant education and professional experience.
• At least five years of progressive experience in performance marketing, paid media, digital acquisition, or growth marketing.
• At least two years of experience leading employees, agencies, strategic initiatives, or cross-functional marketing programs.
• Demonstrated experience managing and optimizing multi-channel paid media budgets across platforms such as Google Ads, Meta, Instagram, TikTok, YouTube, or comparable acquisition channels.
• Proven experience improving measurable marketing outcomes, including CPL, CPA, ROAS, lead quality, conversion rates, or marketing-generated revenue.
• At least two years of hands-on experience administering, optimizing, or implementing HubSpot, including marketing automation, lead workflows, campaign tracking, segmentation, reporting, or CRM integrations.
• Experience managing or auditing external digital marketing agencies against contractual deliverables, budgets, timelines, and performance expectations.
• Working knowledge of digital attribution, conversion tracking, campaign tagging, audience segmentation, landing-page performance, and marketing-funnel optimization.
• Experience partnering with Sales, Business Intelligence, Finance, Operations, or comparable functions to connect marketing performance to pipeline activity and revenue.
• Advanced ability to analyze campaign and pipeline data and translate findings into clear, actionable recommendations.

Preferred

• Experience leading a HubSpot implementation or building a HubSpot environment from initial configuration through launch and optimization.
• Experience integrating HubSpot with Salesforce or managing marketing data across both platforms.
• Advanced experience with Power BI, Tableau, Looker Studio, or similar business-intelligence and data-visualization tools.
• Experience developing multi-touch attribution models, marketing dashboards, automated reporting, or closed-loop revenue reporting.
• Experience managing paid media or lead-generation strategies within legal services, immigration services, healthcare, financial services, or another highly regulated and conversion-focused industry.
• Experience supporting multilingual or multicultural marketing campaigns.
• Professional certification in HubSpot, Google Ads, Google Analytics, Meta Blueprint, Salesforce, or a comparable marketing platform.
• Professional proficiency in English and Spanish is preferred because this position may support campaigns designed to serve Spanish-speaking audiences; bilingual proficiency is not required.