Responsibilities

• Own advertising performance for a multi-million dollar paid media budget, accountable for advertising performance across all channels.
• Build the annual paid media plan and budget; reforecast quarterly based on performance, network changes, and demand.
• Manage paid search and paid social in-house, including account structure, bidding strategy, audience design, creative rotation, and pacing.
• Analyze target audiences to uncover behaviors and habits that sharpen media targeting.
• Partner with Network Planning/Revenue to stay ahead of network shifts, adjusting strategy as new routes and markets take off.
• Direct agency partners on programmatic, CTV, and traditional media, with defined scope, KPIs, and regular performance reviews.
• Own the measurement framework, including attribution, incrementality, and testing in partnership with Analytics.
• Run an ongoing test-and-learn program delivering optimizations across creative, audiences, offers, and landing pages.
• Monitor, analyze, and report on media performance, delivering actionable insights and recommendations to improve campaign effectiveness and return on investment.
• Determine the best media outlet mix for campaigns.

Requirements

• Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check.
• Education: Bachelor’s Degree
• Education Details: Bachelor's degree in Marketing or a related field.
• Years of Experience: Minimum five (5) years of proven experience as a Performance Marketing Manager or similar role.
• Broad knowledge of media channels and revenue generation.
• Experience or familiarity with cross-platform marketing leveraging CDP tools.
• Familiarity with campaign evaluation metrics, media measurement (MTA, MMM), and media buying.
• In-depth understanding of online marketing tools and social media platforms.
• Solid knowledge of web analytics tools like Google Analytics and Google Tag Manager.
• Excellent communication and teamwork skills.

Benefits

• Full Time Benefits: Profit Sharing Medical/Dental/Vision/Life/ Disability Insurance Medical Travel Reimbursement Legal, Identity and Pet Insurance 401K with an employer match Employee Stock Purchase Plan Employee Assistance Program Tuition Reimbursement Flight Benefits Paid vacation, holidays, and sick time Part Time Benefits: Profit Sharing Medical Travel Reimbursement Legal, Identity and Pet Insurance 401K with an employer match Employee Stock Purchase Plan Employee Assistance Program Tuition Reimbursement Flight Benefits Sick time