Performance Marketing Manager at AfterShip | Boston, MA | $102K/yr – $163K/yr

Performance Marketing Manager

Boston, MA (Remote)

$102K/yr – $163K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own paid media across search and social to move ICPs through demos and pipeline with data-driven testing and strict attribution.

Own ICP campaigns across Google, LinkedIn, paid social, and retargeting with testing and bid strategy.
Drive amplification for launches and events to reach the right audiences at the right time.
Own pipeline outcomes and work with Marketing Ops on attribution and UTM hygiene.

Job Description

Own always-on ICP campaigns across Google Search, LinkedIn, paid social, and retargeting, including audience targeting, creative testing, bidding strategy, and budget pacing.
Drive paid amplification for product launches, events, content releases, and brand campaigns, ensuring campaigns reach the right audiences at the right time.
Continuously optimize performance through hypothesis-driven A/B testing across creative, audiences, landing pages, and bidding strategies, while documenting insights and learnings that help improve overall marketing effectiveness.
Take ownership of paid media pipeline performance, ensuring media spend translates into demos booked and pipeline generated. Partner closely with Marketing Ops to maintain accurate attribution, reporting, and UTM hygiene.
Recommend and manage monthly budget allocation across channels based on performance data, pipeline impact, and growth opportunities.

Deep expertise in B2B paid media, ideally in SaaS, with 5+ years of experience owning paid channel performance end-to-end.
Strong hands-on experience with Google and LinkedIn Ads. Experience with paid social, retargeting, and app store advertising is a plus.
Comfortable operating campaigns directly within ad platforms, not just managing external agencies.
A pipeline-first marketer who measures success through MQLs, demos held, pipeline generated, and revenue impact.
A disciplined experimenter who can develop hypotheses, run structured tests, interpret results confidently, and scale what works.
Strong understanding of marketing attribution, conversion tracking, UTMs, and campaign measurement fundamentals.
Direct, thoughtful, and intellectually rigorous. You welcome feedback, communicate clearly, and challenge assumptions constructively when needed.
A strong collaborator who builds trust across functions and time zones, communicates proactively in async environments, and works effectively in distributed teams.

Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
Flexible Work Setup : We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.
Perks:
- Competitive compensation
- Remote-first work setup
- Healthcare coverage offered from day 1
- Retirement plans including company match
- Unlimited PTO
- Annual learning & wellness benefit
- Monthly book perk
- Career progression & professional development
Salary range for this role: USD$102,000 - USD$162,500

AfterShip

4.2 Glassdoor

Founded in 2012, AfterShip’s customer experience platform sparks loyalty and engagement for global eCommerce brands and retailers.Offering a full suite of software covering the entire customer journey—from email automation, SMS marketing, and product reviews to shipment tracking, returns management, predictive delivery estimates, and multi-carrier shipping—AfterShip helps brands enhance the customer experience at every step.With 17,000+ customers, AfterShip is used by iconic brands, including TOMS, Kylie Cosmetics, Gymshark, DIME Beauty, and Harry’s. Recognized as a Retail Technology Power Player by Business Insider, AfterShip integrates with 1,000+ carriers worldwide and empowers top retailers and Fortune 500 companies to drive additional revenue, reduce operational costs, and improve CX. Learn more at aftership.com.

Founded in 2012

Singapore, SGP

353 employees (29 in marketing)

www.aftership.com

84% recommend to a friend

96% CEO approval