Performance Marketing Lead

Responsibilities

• Own Performance Marketing Strategy
• Develop and execute Yardsale's performance marketing strategy across paid social, paid search, and other relevant acquisition channels.
• Own channel budgets, forecasting, customer acquisition targets, and performance against revenue and efficiency goals.
• Build a scalable acquisition strategy that supports year-round growth while accounting for the seasonality.
• Establish clear reporting and measurement frameworks to understand performance across channels and inform investment decisions.
• Balance short-term return on ad spend with longer-term growth, customer lifetime value, and contribution margin.
• Lead Paid Media Execution & Optimization
• Manage and optimize campaigns across platforms such as Meta, Google Ads, TikTok, and other relevant channels.
• Continuously test audience strategies, campaign structures, bidding approaches, landing pages, and creative formats.
• Monitor performance and identify opportunities to improve conversion rates, lower acquisition costs, and increase revenue.

Requirements

• Performance marketing experience: 4+ years in digital acquisition, growth marketing, or performance marketing, ideally at a high-growth consumer brand.
• Paid media expertise: Demonstrated experience managing and scaling meaningful budgets across Meta and Google Ads, with familiarity across additional paid channels.
• Commercial mindset: A strong understanding of the relationship between acquisition spend, revenue, contribution margin, and customer lifetime value, with the ability to make investment decisions that support sustainable growth.
• Analytical and data-driven: Comfortable working with performance dashboards, attribution models, and e-commerce analytics to identify trends, diagnose issues, and make informed decisions.
• Creative instincts: An understanding of what makes an ad compelling, the ability to identify promising creative concepts, and the skill to translate performance insights into actionable briefs.
• Testing mentality: Curious, experimental, and comfortable testing hypotheses, learning from failures, and iterating quickly.
• E-commerce experience: Experience with a direct-to-consumer (DTC) or digitally native consumer brand strongly preferred. Familiarity with Shopify, GA4, Triple Whale, or similar platforms is a plus.
• Cross-functional collaboration: An effective partner to creative, brand, e-commerce, and retention teams who can bring different perspectives together around shared business goals.
• Ownership and adaptability: Comfortable operating in a lean, fast-moving environment, moving between high-level strategy and hands-on execution.
• Leadership: Able to manage external partners, mentor team members, and build the processes and capabilities needed to support a growing business.

Preferred

• E-commerce experience: Experience with a direct-to-consumer (DTC) or digitally native consumer brand strongly preferred. Familiarity with Shopify, GA4, Triple Whale, or similar platforms is a plus.
• Cross-functional collaboration: An effective partner to creative, brand, e-commerce, and retention teams who can bring different perspectives together around shared business goals.
• Ownership and adaptability: Comfortable operating in a lean, fast-moving environment, moving between high-level strategy and hands-on execution.
• Leadership: Able to manage external partners, mentor team members, and build the processes and capabilities needed to support a growing business.

Benefits

• Salary range $110k-$140k depending on experience
• Unlimited PTO
• Health, dental, and vision insurance
• 401(k)
• Access to pro deals and free gear
• Yardsale employee discount + unlimited coffee/baked goods on the house