Performance Marketing Lead (Paid Media, Web & CRM)

Responsibilities

• The role: We're looking for a Performance Marketing Lead to own how travelers find us online and how they move from first click to a booked safari. You'll run our paid media, lead website and landing page performance, and build the CRM automation that turns interest into discovery calls with our safari planners.
• You'll report to our Chief Visionary Officer, who sets marketing direction and makes the final call on strategy and budget.
• You'll work as a co-lead alongside our Brand, Creative & Organic Lead. They lead brand, voice and content, and you lead performance.
• You'll also work closely with our sales team to make sure the leads you bring in turn into safari bookings.
• About 60%: paid media and CRM automation
• About 25%: website, landing pages and conversion
• About 15%: technical SEO, reporting and managing web team
• 1. Paid media
• Own our Meta, Google and ChatGPT Ads end to end: budgets, campaign builds, audiences and optimization
• Manage $10,000 to $20,000 a month in ad spend, with room to grow as results prove out

Requirements

• 4+ years of hands-on paid media experience, managing Meta and Google Ads end to end
• Experience managing at least $10,000 a month in ad spend
• Hands-on experience with HighLevel (or a similar CRM) and HYROS (or a similar attribution tool)
• A track record of building landing pages and improving conversion rates
• Strong marketing automation skills: forms, pipelines, and SMS and email sequences
• Comfort with tracking and attribution: pixels, UTMs and analytics
• Confidence with data: you can explain what changed in the numbers and what to do about it clearly
• Experience briefing and managing wed developers or contractors
• Organized, self-directed, and happy in a small, collaborative team

Preferred

• Experience in travel, luxury or other high-consideration purchases with a sales call
• Technical SEO experience

Benefits

• Benefits: [to confirm]
• Flexible schedule