Responsibilities

• Own paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok. Champion new channel experimentation over time.
• Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacing
• Turn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels
• Execute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling
• Leverage AI creative tools to generate and test ad variants faster
• Drive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product support
• Own channel reporting & deeply understand attribution and measurement strategy to be rigorous about channel impact
• Own paid media budget planning and ROI reporting in partnership with Finance
• Bring competitive and channel intelligence to the consumer team as the performance marketing expert in the room
• Ensure all campaigns adhere to healthcare advertising best practices, including HIPAA-conscious targeting and health category creative restrictions

Requirements

• 5–8 years in performance or growth marketing
• Experience in consumer health, wellness, or DTC subscription required
• Track record owning and scaling paid acquisition budgets from $0 to $MM with budget authority
• Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL expected, Mixpanel/Amplitude required)
• You actively use AI to move faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting.
• Sharp creative judgment: you know what good looks like and have moved metrics with it
• Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
• This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting