O Positiv

Performance Marketing Lead

Santa Monica, CA (Hybrid)

$110K/yr – $130K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the paid performance marketing engine for a D2C health brand, driving CAC-friendly growth across Meta, Google, and social channels while collaborating with creative, retention, and e‑commerce teams to lift AOV, LTV, and CVR.

  • Growth Engine: Build and optimize multi-channel campaigns across Meta, Google, TikTok, Pinterest, Snapchat to hit CAC targets and revenue growth.
  • Creative & UX Collaboration: Pair with creative, retention, and e-commerce to improve creatives, landing pages, and user experience to boost CVR and AOV.
  • Insights & Measurement: Leverage GA4, Shopify, and analytics to track KPIs, translate data into actionable bets, and present clear recommendations to stakeholders.

Job Description

Responsibilities

  • Contribute to performance marketing strategy: bring fresh perspective and identify untapped opportunities to drive customer & revenue growth while achieving CAC & scale targets
  • Build, optimize, and manage strategy for campaigns in Meta, Google, TikTok, Pinterest, Snapchat, and other paid channels
  • Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
  • Efficiently use analytics tools (GA4, Shopify, Claude) to track KPIs, develop actionable insights and present findings to stakeholders
  • Stay close to platform changes, ad format updates, and industry trends, and share learnings across the team.
  • Provide flexible bandwidth across channels so the team can move faster, test more, and respond to opportunities as they emerge.
  • Pair with creative, retention, and e-commerce to build tactics, creatives, and UX improvements that drive higher AOV/LTV & CVR
  • Consider omni-channel impact of performance marketing efforts and utilize these insights to direct performance marketing strategy

Requirements

  • 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
  • Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
  • Expertise in Meta with knowledge or high level of interest in all performance marketing channels
  • Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics
  • Budgetary experience including proven optimization for strong CPA/CAC goals
  • Strong leadership & communication skills
  • Ability to manage multiple moving pieces
  • Strong time management and prioritization skills
  • Adaptable to learning new social platforms and advertising technologies
  • Excitement for startups and building from the ground up

Preferred

  • Startup and/or e-commerce experience is a plus
  • Experience navigating healthcare or restricted advertising spaces is a plus
  • Experience with Claude and performance report automation/dashboard creation is a plus

Benefits

  • Flexible PTO, Sick Days, and Wellness Days
  • Monthly Social Hours
  • Medical, Vision, and Dental Coverage
  • 401K with matching
  • $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
  • An environment of collaboration, high performance, & respect amongst all employees and managers