Responsibilities

• Growth & testing: manage Google Ads campaigns (Search, Shopping, Performance Max, YouTube), run structured creative testing, and decide cut/scale based on clear thresholds.
• Cross-channel optimization: monitor core metrics, run weekly analyses, and optimize budgets to balance growth with profitability.
• Attribution & insights: build GA4/Triple Whale/Wicked Reports analyses to distinguish platform ROAS from true incrementality and surface proactive recommendations.

Requirements

• 5+ years hands-on managing paid media on both Google Ads and Meta
• Direct response background or formal DR training
• Active experience using AI tools in the paid media workflow
• Strong analytical and reporting skills
• Self-directed and accountable
• Demonstrable Meta creative fluency
• Demonstrable Google Ads depth across Search, Shopping, and Performance Max
• Has scaled a DTC Meta account meaningfully through creative iteration
• Contract / freelance role to start, with the intent to convert this into a full-time position heading into Q4 for the right operator