Responsibilities

• Define and build the performance marketing function, including structure, processes, and ways of working
• Establish a clear testing and scaling roadmap across channels
• Set performance targets tied to customer acquisition, revenue, and efficiency
• Own the full paid media budget across channels and tactics, and define how budget is allocated
• Evaluate and scale other acquisition opportunities
• Continuously optimize spend based on performance, efficiency, and growth opportunities
• Own performance across the full funnel, from acquisition through conversion and repeat purchase
• Identify opportunities to improve conversion, retention, and overall marketing efficiency
• Lead the development of a structured creative testing roadmap
• Partner closely with creative teams to develop high-performing content and ads

Requirements

• 8 to 12+ years of experience in performance marketing or growth roles
• Strong performance marketing expertise
• Proven ability to scale growth while maintaining efficiency
• Experience owning and managing meaningful media budgets
• Deep understanding of how creative drives performance
• Experience building or scaling performance functions
• Comfortable being hands-on and in the details when needed
• Able to move quickly and operate with a high level of ownership
• Strong analytical mindset with the ability to translate data into action

Preferred

• Experience in high-growth or entrepreneurial environments is preferred