Responsibilities

• Lead and align Paid Media, Digital, and social media and Influencer teams under a unified performance strategy
• Establish clear goals, KPIs, and accountability across all marketing functions
• Ensure teams are operating cohesively and not in silos, with shared performance objectives
• Mentor and develop team leads while driving a culture of performance and continuous improvement
• Develop and own the full-funnel performance strategy across paid media, website, app, email/CRM, and landing page optimization
• Identify growth opportunities across awareness, consideration, conversion, and retention journeys for both attractions
• Ensure all paid, digital, creative, and social efforts operate in a unified performance framework connected to revenue goals
• Lead performance planning for peak seasons, shoulder seasons, and event-driven campaigns
• Build and maintain forecasting models for attendance, revenue, and demand across key markets
• Use data and trends to inform marketing investment decisions and budget allocation

Requirements

• 7-10+ years of experience in performance marketing, growth, or digital strategy roles
• Proven experience forecasting revenue or attendance and tying marketing efforts to financial outcomes
• Experience overseeing multi-channel marketing teams including paid media, social, CRM, and digital
• Strong experience with analytics and reporting tools such as GA4, Looker Studio, Tableau, and CRM platforms
• Demonstrated success driving measurable growth in a multi-channel environment
• Experience leading teams and cross-functional initiatives
• Background in high-volume consumer businesses such as tourism, attractions, e-commerce, or similar preferred
• Bachelor’s degree in Marketing, Business, Analytics, or related field or equivalent experience
• Must be able to thrive in a fast-paced, on-site environment supporting multiple attractions and brands

Preferred

• Strong leadership, communication, and decision-making skills
• Proven experience with influencer marketing
• Experience collaborating across Creative, Operations, and Finance functions