Performance Marketing Director at Century Communities, Inc. (NYSE:CCS) | Greenwood Village, CO | $130K/yr – $160K/yr

Century Communities, Inc. (NYSE:CCS)

Performance Marketing Director

Greenwood Village, CO (Hybrid)

$130K/yr – $160K/yrDirector/Executive7+ years expContract

Posted 7 weeks ago

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Job Summary

Own end-to-end paid media and SEO alignment to drive full-funnel homebuyer outcomes, leading a 3-person team and coordinating with sales, lifecycle, and agency partners.

Own paid media strategy across Google Ads, Bing, Meta, Pinterest, YouTube, programmatic, and retargeting to hit CPL/CPS targets.
Lead SEO/AEO for community and brand properties, plus AI-search considerations for homebuyers.
Build unified funnel reporting from impression to contract and optimize attribution across online and offline touchpoints.

Job Description

Responsibilities

Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget
Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO
Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting
Drive SEO strategy across community and brand web properties, ensuring visibility in both traditional search and emerging AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews)
Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies targeting move-up buyers, first-time buyers, and age-qualified communities
Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource)
Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend
Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral
Deliver regular performance dashboards to sales, division presidents, and executive leadership
Partner with sales operations to optimize lead routing, follow-up cadences, and speed-to-lead within the CRM
Align digital and lifecycle marketing that to build cohesive and dynamic experiences for prospects across the buyer journey
Manage the martech stack including analytics platforms, tag management, and ad tech integrations
Manage relationships with digital agencies, media buyers, and listing platform partners, inclusive of evaluating the need for an agency partner
Collaborate closely with marketing functions, community sales managers, division marketing managers, and the creative team

Century Communities, Inc. (NYSE:CCS)

Since our founding in 2002, we’ve become one of the nation's largest public homebuilders. Over the years, our organization has grown to include two homebuilding brands—operating as Century Communities and Century Complete—along with mortgage and insurance services through Inspire Home Loans and Parkway Title.At Century Communities, our family of companies is driven by one simple objective: A Home For Every Dream®. As part of that mission, we’re dedicated to providing you with every opportunity for growth and success as you build a thriving career. That’s because we know that building, financing and insuring beautiful new homes for our buyers is only possible with the best talent in the industry. Our excellent benefits package includes medical, dental, vision, 401(k) with employer match, vacation and sick leave. We also offer competitive salaries with the potential for discretionary bonuses and/or commission structure (depending on the position). If you’re a passionate self-starter, changemaker and thoughtful collaborator ready to take their career to the next level, we’d love to hear from you!

Founded in 2002

Englewood, Colorado, USA

1.2K employees

www.centurycommunities.com