Century Communities, Inc.

Performance Marketing Director

Greenwood Village, CO (Hybrid)

$130K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel paid media and SEO execution with end-to-end ownership of budgets, attribution, and reporting for homebuyer audiences across communities.

  • Own Paid Media & SEO: Lead multi-channel paid media and SEO initiatives, with a team of 3, to hit CPA and cost per sale across Google, Meta, programmatic, and retargeting.
  • Measurement & Attribution: Build full-funnel reporting linking impressions to contracts and manage cross-touchpoint attribution across online and offline channels.
  • Lifecycle & Partnerships: Align digital with lifecycle experiences, optimize CRM routing and speed to lead, and manage agency/partner relationships across listing platforms.

Job Description

Responsibilities

  • Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget
  • Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO
  • Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting
  • Drive SEO strategy across community and brand web properties, ensuring visibility in both traditional search and emerging AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews)
  • Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies targeting move-up buyers, first-time buyers, and age-qualified communities
  • Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource)
  • Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend
  • Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral
  • Deliver regular performance dashboards to sales, division presidents, and executive leadership
  • Partner with sales operations to optimize lead routing, follow-up cadences, and speed-to-lead within the CRM

Requirements

  • Proven experience managing and developing a small team
  • Proficiency in Google Ads, Meta Business Manager, Google Analytics 4, and CRM platforms
  • Hands-on experience with SEO strategy, including technical SEO, content optimization, and local search
  • Familiarity with AI search platforms and how generative AI is reshaping search behavior and homebuyer discovery
  • Strong analytical skills with the ability to connect media metrics to business outcomes
  • Experience with full-funnel attribution in a long sales cycle environment
  • A Bachelor’s Degree in Marketing, Communication, or a related field.
  • 7+ years in performance or digital marketing, with 3+ years in a director-level role.

Preferred

  • Prior experience in homebuilding, real estate, or residential development
  • Familiarity with new home listing platforms (NewHomeSource, BDX, Zillow New Construction)
  • Experience with builder-specific CRMs (Lasso, Sales Simplicity, HubSpot)
  • Understanding of new home sales processes and Realtor co-op dynamics

Benefits

  • Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.

Marketing Team

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