Responsibilities

• Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels
• Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data
• Translate performance insights (CPA, CTR, hook rate, thumb-stop, hold rate) into actionable creative direction
• Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)
• Collaborate closely with:
• Media buyers (to align creative with account strategy)
• Video editors & designers (to guide execution, not just request assets)
• Growth & analytics teams (to interpret results and inform next iterations)
• Analyze creative performance at the hook, body, and close level and iterate accordingly
• Audit competitors and winning ads across platforms to identify patterns and opportunities

Requirements

• 3–7 years of experience in performance marketing creative for DTC brands
• Deep understanding of direct response principles (hooks, offers, objections, urgency)
• Proven experience creating or guiding ads that scale spend profitably
• Strong creative instincts backed by data literacy
• Comfortable analyzing ad performance and speaking in metrics, not just opinions
• Experience working with:
• Meta Ads (primary)
• TikTok Ads
• YouTube / long-form video ads (a big plus)
• Ability to clearly communicate creative direction to editors and designers
• Organized, proactive, and comfortable working in fast-moving environments

Nice To Have

• Bonus: experience in health, wellness, supplements, or pet brands
• Familiarity with AI tools for ideation is a plus (but quality control is critical)