Performance Marketing Creative Strategist

USA (Remote)

$52K/yr – $62K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive performance-focused creative for paid social campaigns, writing short-form ad scripts and testing influencer/UGC concepts for scalable acquisition.

  • Own performance-driven creative concepts for Meta, TikTok, and YouTube Shorts.
  • Must-have: 1–2 years in performance advertising with short-form script writing or UGC/influencer work.
  • Strong trend research and rapid testing to improve conversion metrics.

Job Description

Responsibilities

  • Develop performance-driven creative concepts for paid social platforms (Meta, TikTok, YouTube Shorts, etc.).
  • Write high-converting scripts for short-form ads (UGC-style, influencer-style, testimonial, problem-solution formats).
  • Identify and research influencer/UGC trends and adapt them for paid acquisition.
  • Continuously test and optimize creative strategies to improve conversion performance.

Requirements

  • Minimum 1–2 years of in-house or agency experience focused on: Performance advertising, Paid social campaigns, Script writing for short-form ads, Influencer or UGC marketing;
  • Strong understanding of conversion-focused storytelling;
  • Familiarity with Meta Ads Manager and/or TikTok Ads ecosystem;
  • Data-driven mindset — comfortable reviewing performance metrics and iterating creatives.
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