Responsibilities

• Campaign Setup & Execution
• Create ad plans in standardized templates for client approval, based on information provided by the Performance Marketing & Content Teams.
• Build paid search, paid social media and programmatic campaigns across platforms including Google Ads, Meta, LinkedIn, StackAdapt and other advertising channels.
• Implement campaign settings, audiences, budgets, tracking and creative based on approved ad plans.
• Perform quality assurance checks before and after campaigns launch to ensure accuracy.
• Campaign Operations
• Monitor active campaigns for delivery, pacing and platform issues.
• Complete daily, weekly and monthly ad account checks.
• Assist with budget pacing and spend tracking across client campaigns.
• Support billing reconciliation and platform invoicing, as needed.
• Troubleshoot basic campaign and tracking issues, escalating when appropriate.
• Data Compilation & Report Production
• Gather and compile performance data for all performance marketing clients via reporting tools (Agency Analytics, Meta, Google, Bing, etc.).
• Accurately input data into standardized reporting templates and provide a high-level summary of the results for the account lead.
• Manage the logistics of the reporting cycle, ensuring accurate and timely delivery and proper formatting of routine reports.
• Maintain organized files and documentation related to report history.
• Client Account Support
• Manage a portfolio of lower-complexity paid media accounts with guidance from senior team members.
• Execute campaign updates, monitor performance and ensure client goals are being met.
• Build confidence managing accounts independently while taking on increasingly complex campaigns over time.