Performance Marketing Coordinator

Linthicum, MD (Hybrid)

$51K/yr – $60K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end setup and optimization of paid campaigns, coordinating assets, QA, tracking, and reporting, while applying strong analytical thinking to identify opportunities for testing and optimization across channels.

  • Launch and manage paid campaigns across search, social, and display
  • Coordinate assets and QA across teams
  • Analyze performance and suggest optimization opportunities

Job Description

Responsibilities

  • Assist in launching and managing paid digital campaigns across Paid Search, Paid Social, Display and other channels
  • Coordinate campaign assets with internal creative teams and external agencies
  • Help ensure campaigns launch accurately and on schedule
  • Perform quality assurance (QA) checks on campaign assets and landing pages
  • Monitor campaign pacing and budgets
  • Recommend opportunities for A/B testing, creative optimization and audience refinement
  • Assist in identifying underperforming campaigns and recommending optimizations
  • Support implementation of tracking pixels, conversion events, and campaign tagging
  • Help validate tracking using Google Tag Manager and other analytics tools
  • Maintain campaign naming and tracking conventions and documentation

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
  • Equivalent experience may be considered in lieu of a degree.
  • 0-3 years of experience in marketing, digital marketing, advertising, campaign coordination, or a related role preferred.
  • Strong analytical thinking and problem-solving skills
  • Strong writing and communication skills
  • Strong business acumen
  • Strong organization skills with keen attention to detail
  • Ability to prioritize multiple projects and tasks
  • Ability to work independently with a strong sense of self-accountability
  • Demonstrated ability to work in a collaborative team environment

Preferred

  • Familiarity with tools such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, or similar platforms preferred.

Benefits

  • Medical, vision, dental benefits
  • 401k plan with company matching
  • Generous sick, vacation and personal leave
  • And more...2026 SECU Benefits Guide
  • SECU is committed to fostering a diverse, equitable, and inclusive workforce where all individuals are valued and respected. We take pride in providing equal opportunities for all qualified applicants regardless of race, ethnicity, national origin, gender, sexual orientation, gender identity or expression, religion, military or veteran status, or any other characteristics protected by law.
SECU Credit Union logo

SECU Credit Union

3.3 Glassdoor

Founded in Baltimore in 1951, SECU is Maryland’s largest credit union with nearly 240,000 members. With $5+ billion in total assets, SECU is ranked among the top 50 credit unions in the nation. As a member-owned financial services organization, we pride ourselves on our exceptional customer service and financial tools that support the well-being of our members. SECU embraces the credit union difference by giving back to the communities we serve through community outreach initiatives including scholarship programs and financial education workshops for high school and college students. With financial centers throughout Maryland, thousands of free ATMs, and mobile and online banking, SECU is always available to meet our members’ banking needs. SECU is looking for new people to join our growing team! We offer a robust total rewards package that includes competitive salaries, comprehensive medical, dental, and vision benefits, a retirement plan with an employer match, an integrated, 12-month onboarding program, tuition assistance, and generous paid leave. SECU was recently awarded the 2018 James W. Rouse Excellence in Diversity Award for Midsize Employers and takes pride in offering a diverse and inclusive working environment. Browse all of our current openings at http://www.secumd.org Equal Opportunity Employer. Federally insured by NCUA. Equal Housing Opportunity.

Founded in 1951
Linthicum Heights, Maryland, USA
534 employees (12 in marketing)
61% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
192M
Monthly Google Ads Budget
$56.9K
Traffic Source Mix
Search
11.2%
Direct
26.6%
Referral
5%
Social
54.9%
Paid
1.4%

Headcount Trend

Current headcount: ~534

Marketing Team

Marketing Team Size
12 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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