Responsibilities

• Responsible for planning, implementation, and maintenance of paid media efforts, under the strategic guidance of the Sr. Manager, Marketing, including digital, TV, radio, outdoor and grassroots activation, and manage tasks including media buying, trafficking, script writing, production across SSE properties
• Support all aspects of campaign execution including keyword research, writing ad copy, creative ideation and tracking and reporting across search, display, social, etc. for sales-driven and partnership-driven revenue efforts
• Manage creative assets and media vendors to ensure campaign launches as planned and on time
• Develop Sharks Ice social strategy to increase brand awareness and conversion of key products
• Project manage revenue-driven digital marketing campaigns, including trafficking creative elements to ensure timely delivery and specifications
• Utilize tools like CDC Forms, Formstack to build and manage sweepstakes rules and forms, lead generation forms for various departments
• Assist in the execution of the annual promotional calendar including arena giveaways, themed ticket packages, and theme nights
• Work with content group to align paid and organic social media campaigns to promote the brand, drive traffic and engagement and increase sales
• Monitor and gather analytics/research and compile statistics pertinent to planning and execution of marketing campaigns, leveraging analytics to establish benchmarks
• Assist in the execution of special live events such as street rallies, fan fests, draft parties, gaming tournaments, and skill competitions while collaborating with cross-functional teams to maximize revenue, impact and attendance
• Contribute to projects and initiatives as needed, ensuring all tasks are executed to the highest standard

Requirements

• Bachelor’s degree required
• 2+ years professional experience working in performance marketing, digital marketing, media buying, or marketing agency; experience in a high-performing marketing organization is a plus
• Proficiency in coordinating and/or setting up campaigns in multiple advertising platforms including, but not limited to Meta, X, LinkedIn, Google Ads, Trade Desk, etc.
• Full understanding of the Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Bachelor’s degree or equivalent professional experience required
• Strong analytical skills
• Self-starter that can work independently and show initiative to solve problems in new ways.
• Attention to detail is a must.
• Be results-oriented and demonstrate strategic instincts.

Preferred

• Experience in sports and entertainment is preferred
• Proficiency in Photoshop, InDesign and/or Illustrator a plus

Benefits

• Competitive compensation (base salary and variable incentive plan)
• Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
• Pretax Transportation Benefit
• 401K (pre-tax and Roth options)
• Generous Paid Time Off Policy
• Minimum of 10 Paid Holidays and Wellness Days per year
• Complimentary or discounted sports and concert tickets
• Other League & partner discounts
• Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
• An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
• Potential for flexible scheduling and telework opportunities
• Access to on-site EV charging stations on non-event days