Responsibilities

• Performance Marketing Strategy & Execution
• Develop, execute and continuously refine digital acquisition programs aligned to business objectives, target audiences, and go-to-market priorities.
• Own paid media execution, and optimization across Google Ads, LinkedIn Campaign Manager, display advertising, retargeting platforms, and emerging digital channels.
• Manage campaign budgets and optimize investments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment.
• Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.
• Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.
• Marketing Automation & Nurture Programs
• Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.
• Execute email campaigns and nurture programs that support engagement and progression through the buyer journey.
• Maintain campaign tracking, segmentation, scoring, and reporting processes that facilitate marketing effectiveness and lead management.

Requirements

• 5+ years of experience in growth marketing, performance marketing, digital marketing, or related disciplines, preferably in B2B or SaaS/technology preferred
• Strong hands-on experience managing paid media programs across Google Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
• Experience leveraging marketing automation platforms such as Salesforce Marketing Cloud Account Engagement (Pardot), Marketo, HubSpot, or similar platforms.
• Strong understanding of email marketing best practices, lifecycle strategies, and digital analytics.
• Proven ability to manage multiple programs simultaneously and operate in a fast-paced environment.

Preferred

• Bachelor’s degree in marketing, communications, business, or related field preferred.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs