Performance Marketing Associate - Paid Digital at Kashable | New York City, NY | $65K/yr – $95K/yr

Kashable

Performance Marketing Associate - Paid Digital

New York City, NY (Hybrid)

$65K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media execution and optimization with a data-first mindset, coordinating tests and insights to steer budget decisions across search and social while collaborating on on-brand creative.

Growth Engine: Own strategy, testing plans, and optimization for Paid Search and Paid Social to lift ROAS and predictive signals.
Measurement and Reporting: Build dashboards, monitor KPIs, and translate data into actionable budget moves.
Asset Collaboration: Align with content creators and designers to produce effective marketing assets.

Job Description

Responsibilities

Build, launch and optimize campaigns primarily across Paid Search and Paid Social channels
Monitor and analyze campaign performance, make data-driven optimizations and contribute insights to inform campaign and budget decisions
Support testing initiatives across targeting, creative, and messaging to improve performance
Collaborate with content creators and designers to develop effective, on-brand marketing assets

Requirements

Bachelor’s degree in Marketing, Communications, Business or a related field
3+ years of experience in performance marketing, consulting, finance, engineering or related field with strong exposure to data-driven problem solving
Hands-on experience managing at least one advertising platform (e.g. Google Ads, Facebook Ads Manager or LinkedIn Ads) and one measurement platform (e.g. Google Analytics)
Proficiency in Microsoft Excel or Google Sheets
Organized and detail-oriented, with the ability to manage multiple projects simultaneously
Strong communication skills, including the ability to present information confidently in a cogent and concise manner

Preferred

Experience in FinTech or other regulated industries
Experience leveraging AI tools to improve workflow efficiency, reporting and creative iteration
Working knowledge of core statistical concepts and data interpretation techniques used in performance marketing

Benefits

Medical, Dental (including Orthodontics), and Vision coverage
PTO and paid holidays
401 (k) Plan with employer match
Paid Parental Leave
ClassPass subsidized membership
Voluntary Life and disability insurance
Commuter benefits
Pet insurance
Flexible Spending Accounts (FSAs)
Weekly catered lunch and fully stocked kitchen

Kashable

4.9 Glassdoor

At Kashable, we're committed to a values-driven approach and are dedicated to helping reshape your financial journey. As a socially responsible financing solution seamlessly integrated into employer-sponsored benefits, we leverage innovative technology to provide quick access to affordable credit.Eligible employees can experience the ease of securing a Kashable loan online within minutes, with convenient repayment through payroll.Kashable is here to offer a purposeful financial solution to help ensure a smoother path for you. Choose Kashable for a brighter financial future.Kashable is a consumer finance company licensed in AL, AZ, CA, CO, CT, DE, FL, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, ND, NH, NJ, NM, NY, NV, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, WA, WI, WY, and District of Columbia. NMLS #1373339 https://www.nmlsconsumeraccess.org/

Founded in 2013

New York, New York, USA

80 employees (5 in marketing)

kashable.com

100% recommend to a friend