Responsibilities

• Review and audit existing campaigns and tracking setup to identify issues or gaps
• Set up and launch paid social campaigns according to the marketing calendar
• Implement audience targeting, budgets, A/B tests, and scheduling within ad platforms
• Assist with light ad creation and editing using Canva or similar tools
• Conduct regular campaign checks to ensure ads are live, pacing correctly, and delivering as expected
• Monitor Meta Pixel and Conversion API (CAPI) for errors and tracking accuracy
• Assist with campaign optimizations and adjustments based on team direction
• Flag performance issues or anomalies for review
• Provide weekly updates on campaign status, performance metrics, and key observations
• Maintain clear and organized documentation of campaigns, tests, and changes

Requirements

• 1–3 years of experience working with paid social platforms, especially Meta Ads Manager
• You are comfortable executing campaigns, setting up targeting, budgets, and basic A/B tests
• You have a foundational understanding of performance metrics such as CTR, CPC, CPA, and ROAS
• You are familiar with Meta Pixel and/or Conversion API (CAPI) and understand basic tracking concepts
• You are highly detail-oriented and able to follow processes with precision
• You are organized and able to manage multiple tasks across campaigns
• You are comfortable working independently in ad platforms with clear direction
• You have basic creative skills and experience using Canva or similar tools
• You communicate clearly and provide concise updates on progress and performance
• You are eager to learn and grow within performance marketing