Responsibilities

• Paid Search
• Support and effectively communicate with the Sr. Digital Marketing Manager regarding all paid search account management.
• Perform daily campaign activities for enterprise-level paid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
• Conduct keyword research, write ad copy, establish bidding strategies to exceed KPIs and manage budget accordingly.
• Assist in paid search campaign strategies and testing projects.
• Assist gaming and gaming operations, floors promotions, Live! Rewards, as needed.
• Pull weekly campaign reports and analyze campaign highlights and action items.
• Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly, monthly, and quarterly basis.
• Contribute to monthly marketing best practices presentations and quarterly digital agency reviews.
• Coordinate with digital media agencies as needed.

Requirements

• A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience
• Google Ads Certification is a plus
• Proficient in Google Analytics 4, Certification is a plus
• 2 – 3 years managing search campaigns for a business or agency
• 2 – 4+ years total work experience in a business or agency setting
• Experience independently managing paid search campaigns from soup to nuts
• Working knowledge of and ability to build out reports in Google Ads and Google Analytics 4 required
• Working knowledge of Google Ads Editor is a plus
• Data (formerly Looker) Studio knowledge is a plus
• Working knowledge of Google Tag Manager, Semrush, ReviewTrackers is a plus.

Benefits

• Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
• Generous retirement savings options are available.
• Free uniforms
• Free parking
• Discounted meals
• Service and Attendance bonuses
• Tuition reimbursement
• Discounts on hotels, theme parks, travel, and more!