Responsibilities

• - The Performance Marketing Analyst will use data, reporting, and market insights to evaluate marketing performance, identify opportunities, and support strategic decision-making across SECU’s marketing channels.
• - This role partners with marketing, digital, product, and business intelligence teams to analyze campaign results, improve member acquisition and engagement, and provide clear recommendations that help drive measurable business outcomes.
• - A Day In Your Life Might Include
• - Campaign Performance & Optimization
• - Analyze performance across paid media, email, SEO/SEM, and digital campaigns
• - Develop and maintain dashboards to track KPIs such as CPA, ROAS, conversion rates, and member growth
• - Provide actionable recommendations to optimize campaigns in-flight and post-campaign
• - Data Analysis & Insights
• - Translate complex datasets into clear, compelling insights for non-technical stakeholders
• - Identify trends in member behavior, competitive landscape, segmentation, and lifecycle stages

Requirements

• - Residency requirement: Candidates must currently reside within commuting distance to our Linthicum, Maryland Headquarters.
• - Bachelor’s degree in Marketing, Communications, or relevant field required
• - At least 3–5 years of experience in marketing analytics, digital analytics, or performance marketing
• - Experience with digital marketing platforms (Google Ads, Meta, email platforms, etc.)
• - Strong proficiency in tools such as Excel/Google Sheets, SQL, and data visualization platforms (e.g., Tableau, Power BI)
• - Solid understanding of marketing KPIs and funnel metrics
• - Strong analytical thinking and problem-solving skills
• - Strong writing and communication skills
• - Strong business acumen
• - Strong organization skills with keen attention to detail

Benefits

• - Medical, vision, dental benefits
• - 401k plan with company matching
• - Generous sick, vacation and personal leave
• - And more...2026 SECU Benefits Guide