Responsibilities

• Platform-Native Operator: You live inside the ad platforms — Meta, TikTok, Snap, Reddit, and X. You’re most comfortable hands-on-keyboard, actively pulling levers, launching campaigns, and optimizing performance in real time rather than strategizing from a distance.
• Execution Over Theory: You don’t just plan campaigns — you build, launch, and scale them yourself. You move quickly, iterate constantly, and let performance data guide your next move.
• Technical Ownership: You can own tracking end-to-end. You implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies without waiting on engineering.
• Signal Density Obsession: You understand that better data drives better optimization. You constantly think about signal quality — improving event coverage, cleaning up tracking, and ensuring platforms receive high-quality conversion data.
• Conversion Systems Thinker: You understand conversion optimization deeply across platforms — bidding strategies, attribution models, optimization windows, and learning phases — and you know when to trust platform data and when to pressure test it.
• Experimentation Mindset: You design structured A/B tests that produce real signal, not noise. You iterate relentlessly and scale what works while quickly killing what doesn’t.
• Growth Through Performance: You think like a growth engineer. Campaign structure, creative testing velocity, event prioritization, and signal quality are all levers you use to unlock scale.
• Built for Scale: The idea of scaling a product that’s redefining how people interact with sports and prediction markets excites you — and you want to be the one pulling the growth levers that make it happen.

Requirements

• Experience with advertising on Meta, TikTok, Snap, Reddit, and X platforms
• Ability to own tracking end-to-end: implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies without waiting on engineering
• Proficiency in optimizing campaigns in real time

Preferred

• Structured A/B tests design experience
• Campaign structure, creative testing velocity, event prioritization, and signal quality as levers

Benefits

• 100% health premiums covered
• 99% dental & vision covered
• 401(k) with 4% company match
• HSA + $1,080 annual company contribution
• $27/day lunch stipend when working from our NYC office
• $35/day dinner stipend when working from the NYC office after 6:30pm