Responsibilities

• Build and optimize campaigns across Meta, TikTok, Google, and other paid platforms
• Monitor performance trends, troubleshoot tracking or data discrepancies when needed, and make proactive adjustments
• Identify opportunities to improve efficiency, scale growth, and consistently outperform client KPIs
• Develop media plans with clear budget recommendations aligned to client growth goals
• Build performance forecasts that project acquisition volume, efficiency, and expected results for current and prospective clients
• Translate creative-level data into insights that shape future content strategy
• Lead structured creative testing initiatives that compound learnings over time
• Review and maintain dashboards in partnership with Data and Product, aggregating data across platforms to ensure accurate reporting
• Deliver clear, data-backed insights that support internal strategy and client performance storytelling
• Act as a power user of Props’ internal tools, ensuring they effectively support media execution

Requirements

• 1–2 years of experience in paid media or performance marketing
• Hands-on experience building, managing, and optimizing campaigns across platforms like Meta, TikTok, or Google
• Proficient in Excel or Google Sheets for reporting and performance analysis
• Strong attention to detail, especially when managing budgets and campaign setup
• Comfortable managing multiple accounts and prioritizing deadlines in a fast-paced environment
• Clear communicator who can explain results simply
• Experience strategically applying AI tools to streamline workflows and support smarter decision-making
• Detail-oriented, proactive, and eager to learn