Own marketing data and insights to drive strategy across channels from measurement to action.

• Collect, analyze, and interpret data from various marketing channels to identify trends and insights.
• Monitor and evaluate the performance of marketing campaigns, advertising initiatives, and website traffic.
• Provide regular reports and insights to the marketing team, utilizing data visualizations and dashboards.
• Collaborate with cross-functional teams to align marketing strategies with company goals and objectives.
• Generate actionable recommendations based on data analysis to refine strategies and drive informed decision-making.
• Assist in the creation and rollout of value-added programs, platforms, initiatives, and processes to enhance and build relationship management tools.