Responsibilities

• Spend vs Revenue Reconciliation (Core Responsibility)
• Track and reconcile:
• - Meta + other platform ad spend
• - Outbound click data
• - Affiliate revenue across major retailers
• Account for:
• - Attribution gaps
• - Reporting delays
• - Platform discrepancies
• - Returns / clawbacks
• Build:
• - A daily “true performance” model (not platform-reported)
• - Reports for payouts
• Performance Optimization
• Go beyond surface-level metrics to analyze:
• - EPC (earnings per click) vs CPC (cost per click)
• - Seasonality trends
• - Revenue vs profit contribution
• - Creative performance decay (fatigue)
• - Characteristics of winning products and creatives Parallel work with operators: scale profitable campaigns; cut underperformers quickly; improve overall efficiency of spend

Requirements

• 2–6 years experience in:
• Performance marketing analytics
• Affiliate marketing, paid social, or growth roles
• Advanced proficiency in: Google Sheets / Excel (required)
• Deep understanding of: Meta Ads (auction dynamics, creative testing)
• Click-based monetization models
• Experience working with: Imperfect, delayed, or incomplete attribution
• Strong financial mindset: Ability to think in profit, not just performance metrics
• Strongly Preferred
• Experience with: Fortune 50 or similar affiliate ecosystems
• Experience optimizing for: EPC and click arbitrage models
• Familiarity with: Tools that accelerate system-building (no-code / dashboards / connectors)
• Bonus: SQL or data visualization experience

Preferred

• Bonus: SQL or data visualization experience
• Familiarity with Tools that accelerate system-building (no-code / dashboards / connectors)
• Experience with Fortune 50 or similar affiliate ecosystems
• Experience optimizing for EPC and click arbitrage models