Performance Marketing Activation Specialist

Responsibilities

• Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns. Additional channels include, but are not limited to: Paid Social (Meta, Snapchat, TikTok), Google App Campaigns (ACi, ACe), Apple Search Ads (ASA)
• Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives (app install and web conversion), managing pacing and billing reconciliation.
• Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics.
• Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies.
• Partner with the broader Strategy team to optimize across channels, including coordinating Search and Social strategies.
• Cultivating and maintaining vendor and platform relationships and maximizing their potential

Requirements

• 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns; in-house experience a plus.
• Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise.
• Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance; familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.
• Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management.
• Detail-oriented, analytical, and results-driven, with excellent communication skills and a pulse on where digital advertising is heading.
• Educated to BA/BS level or have equivalent experience.
• Self-motivated and thrive in a fast-paced environment, executing independently, navigating complexity, and building judgment through doing.
• Good character and a strong work ethic; your contributions raise the quality and dependability of the team's output and you address issues before they escalate.
• Curious and open-minded; you do your best work in collaborative teams, sharing context proactively, seeking guidance when needed, and engaging constructively when team direction conflicts with data.

Preferred

• experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools (Smartly) a plus.

Benefits

• health insurance
• six-month paid parental leave
• 401(k) retirement plan
• monthly meal allowance
• 23 paid days off
• paid flexible holidays
• paid sick leave