Responsibilities

• Own the client growth journey—driving onboarding, retention, and expansion with a high degree of autonomy
• Manage complex, large-scale accounts with sophisticated campaign structures and significant budget allocations
• Serve as a trusted advisor to senior and executive stakeholders, leading high-impact conversations and influencing investment decisions
• Own and manage a portfolio of strategic advertiser accounts with significant budgets and complex campaign strategies
• Lead onboarding for high-value clients by designing scalable, efficient processes that reduce time to launch and ensure accurate attribution
• Develop and execute advanced, multi-channel PPC and digital advertising strategies aligned to client business objectives
• Analyze performance data across platforms (GA4, Amplitude, Sigma, CRM, call tracking, etc.) to identify trends and growth opportunities
• Lead executive-level performance reviews, presenting insights, recommendations, and long-term strategic plans
• Influence and align senior client stakeholders to drive decision-making, budget expansion, and adoption of new strategies
• Identify and pursue account growth opportunities in partnership with Account Executives to increase revenue and retention

Requirements

• 5-7 years of experience in an agency or high-growth environment, specifically managing high-intent lead generation or direct-response accounts
• Experience in PPC campaign management, including proficiency in Google Ads and related platforms
• Proven experience managing large, complex, enterprise-level advertising accounts with significant budgets
• Strong experience working with executive-level stakeholders and navigating complex organizational dynamics
• Demonstrated ability to analyze data, generate insights, and translate them into strategic recommendations
• Deep understanding of the modern tracking ecosystem, including GA4, GTM, call tracking and CRM integration

Preferred

• Experience working in a fast-paced digital advertising agency managing high-value or enterprise clients
• Strong track record of driving revenue growth through account expansion and retention strategies
• Experience influencing cross-functional initiatives and contributing to product or process improvements
• Expertise in advanced reporting tools and data visualization platforms such as Sigma and Amplitude
• Direct experience in the Behavioral Health or Mental Health industry and understand the nuances of compliance, LegitScript, and the patient journey

Benefits

• Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)
• Short- and long-term disability and basic life insurance
• 401K (100% company match up to 3% and 50% of the next 2%)
• Paid time off, paid holidays, and leaves of absence
• Education Assistance (for educational coursework directly related to your role)
• Flexible hybrid and work-from-home policy
• Housing stipend of $735.26/month in Dane County (in addition to salary)