Responsibilities

• Lead and guide creative strategists on concepts, angles, and hooks
• Translate media buying data into creative briefs—what's working, what's not, and why
• Build the creative testing roadmap based on performance signals
• Ensure creative output aligns with what actually converts (not just what looks good)
• Work at a strategic level with media buyers on campaign structure, scaling decisions, and budget allocation
• Diagnose performance issues and identify whether the problem is creative, targeting, or funnel
• Connect media buying metrics to downstream conversion data
• Guide platform strategy across Meta, Google, TikTok, and other channels
• Own funnel performance—landing pages, advertorials, checkout flow
• Run and analyze tests on copy, layout, offers, and user experience

Requirements

• 5+ years of experience in performance marketing, with at least 2 years in a leadership role
• Extensive media buying experience—you've managed significant ad spend ($500K+/month) and know what good media buying looks like
• Extensive CRO experience—you understand funnels, conversion optimization, and how to diagnose where we're losing customers
• Proven ability to connect data across channels and build unified marketing strategies
• Experience leading marketing teams (media buyers, CRO specialists, etc.)
• Strong analytical skills—you live in the data and make decisions based on it
• Strategic thinker who can zoom out to see the big picture and zoom in to fix details
• Clear communicator who can translate complex data into actionable insights for leadership
• Experience in e-commerce, DTC, or high-growth consumer brands
• Background in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native)

Nice to have

• Dropshipping experience (fast-paced testing, thin margins, rapid scaling)
• Experience at a performance creative agency—you've seen what works across multiple brands and brought that pattern recognition in-house
• Experience with AI creative tools and emerging ad formats

Benefits

• Remote-first environment
• Work directly with founders on growth strategy
• Lead a team of specialists while staying hands-on
• Build the marketing engine for a portfolio of scaling brands