Responsibilities

• Help with performance marketing across paid channels, managing a minimum of $100M+ in annual ad spend with clear accountability for CAC, LTV, payback period, and revenue growth
• Scale and optimize campaigns across platforms including Meta, Google, TikTok, Reddit, YouTube, affiliates, and emerging channels, with a strong bias toward testing, iteration, and capital-efficient growth
• Partner closely with creative, brand, product, and analytics teams to drive creative strategy and feedback loops, turning performance insights into stronger ad concepts, messaging, hooks, landing pages, and conversion paths
• Build a rigorous experimentation engine across audiences, bidding, offer strategy, funnel structure, creative formats, and attribution, using data to identify where incremental spend can drive outsized returns
• Develop and maintain a best-in-class performance reporting system, including forecasting, budget allocation, channel mix modeling, and incrementally thinking, so leadership can make fast, informed growth decisions

Requirements

• 3+ years of experience in performance marketing, paid acquisition, or growth marketing, preferably in a consumer tech, fintech, or high-growth startup environment
• Proven experience managing large-scale paid media budgets ($50M–$100M+ preferred)
• Deep expertise across major paid acquisition platforms including Meta, TikTok, Snapchat, Reddit, Google, and YouTube
• Strong analytical mindset with experience in attribution, incrementally testing, and performance modeling
• Track record of scaling growth while maintaining or improving efficiency metrics such as CAC, LTV, and payback period
• Experience working cross-functionally with creative, product, and data teams
• Comfortable operating in a fast-paced, high-growth environment

Preferred

• Cross-environment buying experience (web + mobile app)
• Experience in trading, fintech, or financial products
• Familiarity with advanced attribution models and incrementally testing frameworks
• Strong intuition for creative strategy and direct response marketing

Benefits

• Hardware setup — new MacBook Pro, big display, & accessories
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match