Performance Marketer (Paid Ads + Creative)

Responsibilities

• Own paid acquisition end to end: LinkedIn, Meta, Google, Reddit, , ChatGpt, X, and whatever you can prove works.
• Make the creative. Copy, static, video, landing pages. You are the studio, and AI is how you get to twenty variants instead of two.
• Run a real testing cadence: hypothesis, ship, read, kill. Volume of tests is the job; most of them will lose and that's the point.
• Own the budget and the number. Pipeline and qualified meetings, not impressions.
• Work with the founders, customer engineers, and customers on what Soda actually says to the market. Your opinion matters here.
• You've run enterprise B2B paid at a startup or growth-stage technical company: data, infrastructure, developer tools, security, or observability. Long cycles, a buying committee, high contract values - and no brand pull to coast on. Running paid for a company everyone has heard of, with a big budget and an agency, is a different job to running it for one nobody knows yet on a budget that doesn't forgive waste. We need the second one.
• Experiment obsessed: the testing cadence is the job. Tell us how many tests you ran last quarter, the last five and what each one was trying to learn, which ones you were wrong about, and what you killed. Most of them should have lost.
• You make the creative: send us ads you personally made, with what they cost and what they returned. The most important line in this ad.
• AI-first: you use frontier models to produce and iterate creative at volume, and you can tell us specifically where AI made it better and where it made it worse.
• You own the budget: you've had spend authority and hit a number with it.

Requirements

• You've run enterprise B2B paid at a startup or growth-stage technical company: data, infrastructure, developer tools, security, or observability. Long cycles, a buying committee, high contract values - and no brand pull to coast on. Running paid for a company everyone has heard of, with a big budget and an agency, is a different job to running it for one nobody knows yet on a budget that doesn't forgive waste. We need the second one.
• Experiment obsessed: the testing cadence is the job. Tell us how many tests you ran last quarter, the last five and what each one was trying to learn, which ones you were wrong about, and what you killed. Most of them should have lost.
• You make the creative: send us ads you personally made, with what they cost and what they returned. The most important line in this ad.
• AI-first: you use frontier models to produce and iterate creative at volume, and you can tell us specifically where AI made it better and where it made it worse.
• You own the budget: you've had spend authority and hit a number with it.
• Enough technical range to be unblocked: landing pages, tracking, conversion APIs, UTMs, a CRM.
• Enough data fluency to be credible: you're selling to data engineers and CDOs. You don't have to be one, but you can't sound like you've never met one.
• Clear written English: most of the job is words on a page that someone decides about in two seconds.

Preferred

• Data quality, data management, or data observability specifically.
• You've built the attribution model as well as run the ads.
• Founder or first-marketer background where nobody was going to do it for you.
• You were the first paid hire somewhere and built the function from zero.

Benefits

• Fully remote (US or EU-based), with offices in Brooklyn.
• All the tokens you need, across all frontier models.
• Real budget, real ownership, no micromanagement.
• Colleagues in 12+ countries, and the local equivalent of PTO, retirement, and medical cover.
• Our Values We value freedom with responsibility, transparency, and a growth mindset. We avoid politics, have no tolerance for dishonesty, and value open and direct communication without judgment. We proactively bring up and address potential issues before they become critical, and we overcommunicate frequently. Working at Soda, you will have full autonomy to make impactful decisions.
• ❤️ Why you will love to join Soda - Be part of a transformation: data quality is having its moment, and we're at the front of it. - Ownership from day one: if you see a bottleneck, you remove it. - International culture: colleagues in 12+ countries. - Work on your own terms: fully remote, flexible hours. - Paid the same wherever you are: one band for the US and Europe, no geographic discount. - You own a channel, not a task list: the paid function is yours to build from the ground up. - Budget to test with, and no committee between you and shipping an ad. 😡 What you might not love - Rapidly changing priorities: our roadmap can pivot quickly. It's a fast-paced environment with a LOT of work to be done. - Flexibility required: you will have to learn new things all the time. - No agency, no designer to hand things to: if you don't make it, it doesn't exist. - Judged on pipeline, not on the work: a beautiful campaign that sourced nothing is a failure.