Performance Marketer at Macmillan Learning | USA | $62K/yr – $72K/yr

Performance Marketer

USA (Remote)

$62K/yr – $72K/yrMid LevelFull time

Posted 2 months ago

Job Summary

Own research foundations and reporting to guide marketing decisions with a focus on audience insights, performance analytics, and scalable processes.

Build standardized survey bases, reporting, and workflows feeding customer, market, and stakeholder feedback.
Translate research into actionable recommendations that drive optimization and decision making.
Shape audience strategies and marketing frameworks to improve targeting across channels.

Job Description

Responsibilites

Responsibilities

Build and manage survey bases, reporting, and standardized research workflows that support the collection and reporting of customer, market, and stakeholder feedback.
Analyze research results and identify meaningful themes, patterns, and opportunities that support stakeholder decision-making.
Partner with stakeholders to ensure research activities are executed efficiently, consistently, and in alignment with established processes and best practices.
Monitor, analyze, and interpret marketing performance data.
Identify trends, opportunities, and areas for improvement, and provide actionable recommendations that support optimization and marketing decision-making.
Develop reports, dashboards, and analyses that help stakeholders understand performance and outcomes.
Support audience segmentation, audience selection, and targeting efforts using audience, behavioral, and performance data.
Apply established audience frameworks and best practices to improve campaign effectiveness and audience engagement.
Collaborate with stakeholders to ensure audience strategies align with campaign objectives and organizational priorities.
Analyze audience trends and engagement patterns to identify opportunities for improved targeting, personalization, and marketing effectiveness.

Requirements

Bachelor's Degree.
Strong writing, editing, Excel, and data-analysis abilities.
Strong brand-development and brand-establishment abilities.

Preferred

Customer focused.
Prior experience in higher education or educational technology.
Proficient in Microsoft Office and Google software.
Experience leveraging AI-powered tools to support research, data analysis, audience insights, content development, or workflow efficiency.
Experience supporting audience segmentation, persona development, customer journey mapping, or lifecycle marketing initiatives.

Benefits

- Competitive pay and bonus plan
- Generous Health Benefits (Medical, Dental, Vision)
- Contributions to your 401k retirement account through Fidelity
- Generous paid time off, sick time, discretionary days. and paid holidays (International Day for the Elimination of Racial Discrimination, Juneteenth, Indigenous People\'s Day, and more!)
- Employee Assistance Program, Education Assistance Program
- 100% employer-paid life and AD&D insurance
- And much more!

Macmillan Learning

3.4 Glassdoor

Macmillan Learning is a privately-held, family-owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best authors researchers, educators, administrators, and developers.We provide educators with tailored solutions designed to inspire curiosity and measure progress. Our brands include Bedford/St Martin’s, W.H. Freeman, Worth Publishers, iClicker, Skyfactor, Macmillan Learning Curriculum Solutions, and Hayden-McNeil Lab Solutions. To learn more, please visit http://www.macmillanlearning.com.

Founded in 1946

New York, New York, USA

823 employees (249 in marketing)

www.macmillanlearning.com

49% recommend to a friend

48% CEO approval