Own research operations and analytics to feed stakeholder decisions, pairing research workflows with performance insights, audience intelligence, and cross-functional enablement to lift marketing effectiveness.

• Research Operations and Enablement: Build and manage survey bases, reporting, and standardized research workflows that support the collection and reporting of customer, market, and stakeholder feedback.
• Analyze research results and identify meaningful themes, patterns, and opportunities that support stakeholder decision-making.
• Partner with stakeholders to ensure research activities are executed efficiently, consistently, and in alignment with established processes and best practices.
• Performance Analysis & Optimization: Monitor, analyze, and interpret marketing performance data.
• Identify trends, opportunities, and areas for improvement, and provide actionable recommendations that support optimization and marketing decision-making.
• Develop reports, dashboards, and analyses that help stakeholders understand performance and outcomes.
• Audience Strategy and Intelligence: Support audience segmentation, audience selection, and targeting efforts using audience, behavioral, and performance data.
• Apply established audience frameworks and best practices to improve campaign effectiveness and audience engagement.
• Collaborate with stakeholders to ensure audience strategies align with campaign objectives and organizational priorities.
• Analyze audience trends and engagement patterns to identify opportunities for improved targeting, personalization, and marketing effectiveness.

• Marketing Enablement and Process innovation: Contribute to the development, maintenance, and continuous improvement of scalable marketing frameworks, tools, processes, and workflows.
• Use data, stakeholder feedback, and performance insights to identify opportunities to improve efficiency, consistency, and effectiveness across marketing activities.
• Support the creation and maintenance of frameworks, documentation, templates, and best practices that enable more effective marketing execution and decision-making.
• Strategic Partnership & Cross-functional collaboration: Build effective working relationships with stakeholders across Marketing and the broader organization.
• Provide support, recommendations, and expertise within assigned areas of responsibility. Participate in cross-functional initiatives and projects that support organizational goals and improve marketing effectiveness.
• Communicate findings in a clear, compelling manner that helps stakeholders understand opportunities, make informed decisions, and improve marketing effectiveness.