Responsibilities

• Fill and optimize the self-serve funnel as a feeder for sales
• Own paid search as the primary acquisition engine for self-serve signups - keyword strategy, competitor capture, landing page testing, and continuous efficiency work against high-intent developer queries
• Optimize the full path from click through signup and activation, treating first successful API call and early usage as the qualification signal that routes an account to sales
• Partner with sales to define what makes a self-serve signup worth a conversation, and tune acquisition toward accounts that meet that bar rather than raw volume
• Build the reporting that follows a click through signup, activation, sales handoff, and closed revenue
• Run ABM and retargeting programs across social
• Execute account-based campaigns on LinkedIn, Meta, and X against target account lists sourced from GTM engineering - you'll partner with them on what you need and how it's segmented
• Produce the creative these campaigns run on - write the copy and build lightweight assets yourself where you can, and scope, brief, and manage freelancers or agency partners where you can't
• Design multi-touch retargeting sequences that keep us in front of accounts already in the funnel, coordinated with sales outreach rather than running parallel to it
• Measure and report account engagement and pipeline influence using multi-touch attribution tools

Requirements

• 3–5 years hands-on in performance marketing, with demonstrated depth in both paid search and paid social
• Experience marketing to a developer audience in prior roles
• Experience marketing a self-serve product that feeds a sales motion
• Prior hands-on experience with X and Google DV360 are a plus
• Power user of Claude Code or equivalent, thinking in terms of agents and systems
• We're deliberately open on background. Three paths we'd be glad to see:
• Agency - you've run search and social across many accounts and budgets, you move fast, and you've seen more experiments than any single in-house role would give you
• CPG or consumer brand - you understand creative velocity, audience testing, and how to build awareness for something people aren't yet searching for
• B2B SaaS - you know ABM, LinkedIn targeting, and how marketing spend ladders up to a pipeline number sales will actually accept
• Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).