Performance & Growth Marketing Manager

Responsibilities

• Partner with our media agency and internal stakeholders to build comprehensive, full-funnel growth strategies spanning paid search, paid social, and Amazon media (Sponsored Ads and DSP) across Innisfree, Mamonde, and Hanyul.
• Drive performance and efficiency across all national and retail media channels, focusing on metrics such as spend, sales, ROAS, CPC, CTR, CPM, NTB%, CVR.
• Develop strategic, integrated media plans for major retail and brand moments (Prime Day, product launches, key seasonal and promotional windows).
• Understand the consumer journey and full marketing/sales funnel dynamics across DTC, retail media, and marketplace environments.
• Manage complex, multi-brand catalogs and large media budgets efficiently while meeting monthly performance targets.
• Work with platform partners and agencies to analyze campaign data, audit and optimize paid search/social/Amazon, test new ad formats, creative, or tactics, and deliver actionable insights and recommendations to key stakeholders.
• Provide internal stakeholders with regular performance reporting across all brands and channels.
• Develop creative briefs for Paid Social campaigns. Conduct weekly competitive research to identify new opportunities and creative insights to inform briefs.
• Communicate proactively and effectively with cross-functional partners, including brand marketing, PR, social, and creative design teams.
• Manage the delivery of all creative assets to our Media Agency partner, ensuring timely execution and attention to detail.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a quantitative discipline
• Must be NYC-based to commute to the office on a hybrid schedule (2-3 days/week)
• 4+ years of hands-on experience managing paid search (Google Ads, Amazon Sponsored Ads) and paid social (Meta, TikTok, YouTube, Pinterest, Reddit, etc..)
• Knowledgeable across the whole Digital Media landscape especially Facebook/Instagram, Pinterest, TikTok, Snapchat, Google Ads, Bing
• Proven experience managing multi-brand or multi-channel budgets, reporting and creative strategy
• Proven track record managing budgets & driving high ROI campaigns
• Hands on keyboard experience across retailer and National Media
• Digital marketing experience supporting skincare and beauty brands
• Solid knowledge of best practices within digital marketing
• Deep experience working with performance marketing metrics (various engagement metrics, CPM, CPV, CPA, ROAS, CPC & LTV) and a good understanding of attribution models