Responsibilities

• Research homeowner avatars: pain points, Reddit threads, competitor ads, and adjacent industry winners
• Generate new ad concepts weekly with strong iteration on what’s working
• Write hooks, scripts, and storyboards
• Brief editors, review outputs, and give fast, decisive go/no-go feedback
• Read ad account data to inform creative decisions (separate media buyer runs ads)
• Explain why ads succeed or fail using real psychological reasoning
• Evolve the creative strategy as data arrives

Requirements

• Have worked as a creative strategist for brands with meaningful ad spend and a portfolio of video ads that actually converted

Preferred

• You research fanatically. You know the TikTok ads that convert with Gen Z are nothing like what converts with a 55-year-old homeowner in middle America, and you’d never confuse the two
• You understand direct response cold. The goal isn’t awareness, it’s conversion
• You love copywriting. Halbert, Ogilvy, and Schwartz are your heroes
• You generate bold, outside-the-box ideas and you can sustain output without burning out on the same concepts
• You’re equally at home reading a spreadsheet of hook rates and dreaming up a wild new concept
• You can watch a failed ad and articulate the psychology of why it missed
• You know what stops the scroll and how to write hooks that are almost impossible to ignore
• You give video editors fast, decisive feedback and the ads come back looking like what you had in mind
• You use AI fluently. Claude is second nature
• Experience in home improvement, lead generation, or local services is a plus but strong DTC ecom backgrounds are equally welcome

Benefits

• Health insurance
• Fully remote
• Annual company retreat (Cape Town last year)
• High-ownership, high-trust culture with real growth opportunities as we scale across cities