Responsibilities

• Write clear, actionable creative briefs — the primary deliverable of this role. Briefs include ad concepts, copy direction, visual/stylistic references, scripts or storylines, and format specs
• Concept, script, and build creative frameworks for multiple client accounts
• Develop hooks, ideas, and test concepts grounded in performance data — every idea should have a "why"
• Frame creative ideas as testable hypotheses: "We think [concept] will outperform [current] because [insight]"
• Use AI daily to deepen and accelerate concepting — conduct audience research, collaborate on new angles, draft copy options, explore potential visuals and concepts, and pressure-test ideas before they go into a brief
• Conduct asset-level creative analysis: what worked, why, and what to do next. Tag winning elements (hook type, CTA style, format, visual approach) to build a learning library over time
• Monitor key creative metrics — hook rate, hold rate, CTR, CPA, ROAS — and know the difference between a hook problem and a hold problem, for example
• Maintain creative velocity — consistently ship new concepts each sprint, balancing quality with the volume needed to fuel a structured testing program
• Own a structured testing methodology: define hypotheses, set success criteria before launch, and make clear calls on whether to iterate, scale, or kill each concept
• Use AI tools to streamline creative analysis — summarize performance data, identify patterns across rounds, and draft insights faster so more time goes into strategic thinking

Requirements

• 2+ years working as a Performance Creative Strategist at an agency — agency experience is required, and you should be able to step in and contribute from week one
• Recent experience on B2B, SaaS, and/or tech client rosters
• Genuine AI proficiency — you already use AI tools daily for ideation, research, iteration, and production acceleration, and can show us how
• Strong concepting and brief writing ability — the brief is the primary deliverable, and it needs to be clear, actionable, and grounded in data
• Fluency in creative performance metrics: hook rate, hold rate, CTR, CPA, ROAS. Know what each one tells you creatively and what to do about it
• Comfort with creative analytics tools and research platforms — Motion, Foreplay, Meta Ad Library, TikTok Creative Center
• Understanding of paid social channels and how media buying decisions affect creative strategy (audience targeting, placements, bid strategies)
• Cross-team translation ability — speak the language of both media buyers and designers. Turn performance data into creative direction and turn creative instincts into testable hypotheses
• Quick ideation and iteration speed — ability to generate high volumes of concepts without sacrificing strategic thinking
• Clear communication in written briefs and verbal presentations. Able to present creative rationale to clients with confidence and field live feedback without losing the thread