Responsibilities

• Own creative strategy for a portfolio of DTC clients — master their brand voice, product positioning, customer psychology, and competitive landscape so every brief you write is informed and specific
• Write direct response ad scripts, briefs, shot lists, and copy for UGC-style video, static, and hybrid ad formats optimized for Meta and TikTok acquisition campaigns
• Analyze ad performance data weekly — review hook rates, hold rates, thumbstop, CTR, CVR, CPA, and ROAS to identify creative winners, diagnose underperformers, and build iteration roadmaps
• Develop and present creative testing frameworks — outline testing variables, write hypotheses, and execute creative based on data-backed insights
• Identify content gaps and whitespace opportunities by conducting social listening, competitor audits, and trend analysis across platforms
• Collaborate with designers and editors , reviewing ad quality and ensuring every deliverable meets creative and performance standards before it goes live
• Manage client approvals and feedback loops , incorporating notes into final deliverables while keeping projects on track
• Leverage AI tools (we use Claude) to accelerate research, scripting, and creative iteration — you're expected to work with AI as a daily tool in your workflow, not treat it as a novelty
• Report on creative performance, emerging trends, and strategic recommendations to account managers on a weekly cadence

Requirements

• 2+ years of hands-on experience writing direct response ad creative (scripts, briefs, ad copy) specifically for DTC brands running paid social acquisition campaigns
• Demonstrated ability to analyze ad creative performance data (hook rate, thumbstop, CTR, ROAS, CPA) and translate findings into new creative strategies and iterations
• Deep working knowledge of Meta Ads (Facebook & Instagram) — how creative performs in-platform, how the algorithm rewards engagement, and what formats/placements drive results
• Strong understanding of direct response copywriting principles: hooks, offers, CTAs, urgency, social proof, and storytelling frameworks that convert
• Experience writing UGC-style scripts and briefs, including talent direction and shot-by-shot breakdowns
• Familiarity with TikTok ad creative and trends

Preferred

• Experience working agency-side with multiple DTC clients simultaneously
• Hands-on experience using AI tools (Claude, ChatGPT, or similar) to support creative workflows — research, brainstorming, scriptwriting, competitive analysis, or performance interpretation
• Hands-on exposure to media buying or close collaboration with buyers (you understand the buy side even if you're not the one in Ads Manager)
• Working knowledge of creative analytics tools like Motion
• Experience with project management and communication tools like Asana and Slack
• Graphic design experience is not required, but you should know enough about design best practices to QA creative output effectively

Benefits

• Health, Dental & Vision (fully covered by Homestead) + 401K matching available
• 15 Days PTO (prorated based on start date), plus 11+ paid holidays
• Wellness credit benefits
• Diverse and forward-thinking environment
• Exciting career growth opportunities
• A company culture that values freedom, responsibility, and impact-driven work