Responsibilities

• Building and shipping a high weekly volume of static and video ads across multiple products
• Using AI and other creative tools to multiply output without losing strategic thinking
• Rapidly iterating winners into new hooks, formats, sizes, angles, and page concepts
• Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
• Working directly with media buyers to analyze performance and set testing priorities
• Killing weak ideas quickly when the data says to
• Creating concepts for advertorials, listicles, PDPs, and ad VSLs, and matching angles to the right landing page and offer
• Briefing video editors and other creative resources
• Writing larger production briefs, including scripts, budgets, production details, and creative direction
• Keeping an organized creative library and naming system so the team can track what was tested and why

Requirements

• A portfolio of performance creative work (required, see How to Apply)
• Proven ability to produce high volumes of ad creative on tight timelines
• Hands-on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good
• Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category
• Experience with concepts that have spent $100K+/month
• A track record of ads that drove actual paid acquisition, not just attractive content
• A strong understanding of Meta buying and how creative volume and diversity affect scaling
• Strong copywriting instincts and excellent visual design skills
• Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
• The ability to run a creative pod without constant founder hand-holding

Preferred

• AI image, video, and copy generation tools
• Adobe Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut
• Meta Ads Manager and Meta Ad Library
• TikTok Creative Center
• Google / YouTube and Reddit
• Triple Whale
• We have a proprietary AI creative tool that you'll use every day. You should be good at giving AI tools clear direction and the right inputs, and at applying the creative judgment needed to turn their output into ads that are ready to launch.

Benefits

• Medical and Dental Insurance
• Flex Time off after 90 days