Responsibilities

• Own paid creative production end-to-end
• Produce static, motion, and video ad formats across key paid marketing channels such as Meta, TikTok, Pinterest, and CTV
• Manage creative from brief to final asset — fast, at volume, and without sacrificing quality
• Maintain brand voice, product accuracy, and visual consistency across every ad that goes out the door
• Drive the creative strategy
• Partner with our paid media team on daily creative briefs and the feedback loop
• Translate performance hypotheses into visual concepts using our creative framework
• Study channel metrics and best practices together to inform what we make next
• Maintain a competitive edge by monitoring and leveraging emerging trends
• Collaborate to identify creative fatigue, flag underperformers, and move quickly on replacements

Requirements

• 3–5 years in a DTC or e-commerce paid creative environment — you’ve made performance ads, not just brand ads
• Strong static and motion design skills; video editing capability required
• Deep understanding of paid social formats, specs, and platform behavior across Meta, TikTok, and Pinterest
• Experience with creative testing frameworks: hook testing, format optimization, fatigue identification
• Comfortable in a high-volume, test-and-learn environment — you ship a lot and you ship it clean
• An evaluative relationship with AI and automation tools — genuinely interested in their potential and willing to champion them, but equally willing to question the output
• Strong visual communication skills with an eye for what stops a scroll
• Familiarity with performance data — you don’t need to run the analysis, but you need to read a creative report and know what to do with it

Nice to Have

• Experience working closely with media buyers or performance marketers
• Experience managing or directing AI execution tools

Benefits

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products