Payments Digital Optimization Manager at U.S. Bank | Atlanta, GA | $93K/yr – $109K/yr

U.S. Bank

Payments Digital Optimization Manager

Atlanta, GA (Unknown)

$93K/yr – $109K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital growth strategy and experimentation to lift online acquisitions and conversions at U.S. Bank.

Own end-to-end digital growth strategy and optimization across acquisition funnels.
Must-have: 6+ years in marketing strategy with proven results.
Standout: Data‑driven test-and-learn programs with cross-functional delivery.

Job Description

Responsibilities

Develop and execute short term and long term digital growth strategies to drive incremental online sales and acquisitions through continuous optimization and experimentation.
Lead a digital test and learn culture, designing, prioritizing, and executing experiments across acquisition channels, landing pages, and authenticated experiences to deliver measurable business results.
Own overall page and funnel optimization across acquisition journeys, with a strong focus on improving conversion rates, reducing friction, and increasing completed applications and account growth.
Apply a strong understanding of digital consumer behaviors to inform site strategy, messaging, personalization, and experience design across devices and channels.
Analyze digital funnel performance using data and analytics to identify drop offs, behavioral trends, and optimization opportunities across products and segments.
Manage acquisition channel site strategy, design, optimization, and capability enhancements that align with enterprise objectives and business line goals.
Communicate test outcomes, performance insights, and recommendations to senior stakeholders in a clear, concise, and data driven manner—translating results into actionable next steps.
Develop and maintain competitive analysis and market research to understand evolving digital experiences, consumer expectations, and industry best practices.
Review strategic product and market perspectives, anticipating shifts in consumer behavior, technology, and acquisition trends to inform long term optimization roadmaps.
Partner with risk and compliance teams to review digital risk data related to product lines, ensuring risks are effectively monitored and managed without sacrificing performance.
Responsible for project workflow, test execution, and cross functional delivery using project management tools and established business line processes.
Stays current on evolving digital tools, platforms, and emerging technology—applying creative, outside the box thinking to unlock new optimization and experimentation opportunities

U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968

Minneapolis, Minnesota, USA

81K employees (1,757 in marketing)

www.usbank.com/index.html

59% recommend to a friend

65% CEO approval