Pay-Per-Click Manager at ICBD | Fort Lauderdale, FL

ICBD

Pay-Per-Click Manager

Fort Lauderdale, FL (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid search strategy and execution across 20+ markets to generate qualified leads with strong CPA control.

Own end-to-end paid search campaigns across Google Ads, including budget management for 20+ markets.
Must-have: 8+ years of PPC/paid search with proven CPA optimization and lead-generation success.
Standout: CRM-integrated conversion tracking and offline lead data informing optimization.

Job Description

Responsibilities

Manage and optimize paid search campaigns across Google Ads to drive qualified leads and improve cost-per-acquisition.
Launch, scale, and expand campaigns across multiple geographic markets with a focus on performance and ROI.
Conduct keyword research, competitor analysis, and market expansion planning to inform campaign strategy.
Oversee advertising budgets and allocate resources effectively across 20+ markets and locations.
Continuously monitor campaign performance and implement optimizations to enhance results.
Develop and test ad copy, landing page strategies, and bidding approaches to maximize conversions.
Implement and manage conversion tracking, attribution models, and performance analytics.
Track, analyze, and report key metrics, including cost per lead, conversion rates, and cost per acquisition.
Leverage offline conversion data and CRM-integrated lead quality metrics to refine campaigns.
Build and maintain dashboards and performance reporting for internal stakeholders.
Collaborate with marketing leadership, analytics, and admissions teams to improve lead quality and campaign effectiveness.
Stay up to date with platform updates, new advertising features, and industry best practices.

Requirements

Bachelor’s Degree in Marketing, Business, or a related field and the following:
Expert knowledge of Google Ads with 8+ years of PPC/paid search experience.
Proven experience managing lead-generation campaigns and large advertising budgets across multiple markets.
Skilled in optimizing campaigns for cost per acquisition (CPA) and lead quality.
Experience with Google Analytics/GA4, conversion tracking, and CRM-integrated or offline lead tracking.
Proficient in data analysis and reporting tools (Looker Studio, Power BI, Excel).
Strong understanding of digital marketing strategy, attribution models, and campaign optimization.
Excellent analytical, problem-solving, and decision-making skills.
Exceptional organizational, time-management, and communication skills.
Ability to manage multiple campaigns and priorities in a fast-paced environment.

Benefits

21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long-term disability, and life insurance.
Generous 401(k) with up to 6% employer match.

ICBD

3.2 Glassdoor

As a robust single family office, ICBD invests in companies and initiatives that disrupt industries, enhance communities, and sustain profitability.The ICBD portfolio of investments includes, but is not limited to:ABA Centers — An autism healthcare provider dedicated to expanding access to high-quality care without the long wait times typical in the field.GateHouse Treatment — Personalized addiction treatment designed for long-term recovery.Exact Billing Solutions — Innovative medical revenue cycle management and consulting.Curative AI — The next generation in AI for healthcare and beyond. The Christopher Barnett Family Foundation — A family-run charitable organization designed to build opportunities, inspire hope, and launch educational initiatives.

Founded in 2019

Fort Lauderdale, Florida, USA

152 employees (11 in marketing)

www.icbdholdings.com

53% recommend to a friend

47% CEO approval