Patient Marketing Manager

Responsibilities

• Bring a strong point of view to Daymark's patient acquisition and engagement strategy — proactively surfacing creative ideas and new approaches to reach prospective patients, educate them on Daymark, and improve how we convert them to enrolled patients. You'll help shape the strategy and own bringing it to life.
• Develop and execute multichannel campaigns spanning print collateral (brochures and more), email, SMS, direct mail, out-of-home, and digital.
• Write patient- and provider-facing content independently — emails, brochures, landing pages, scripts, and collateral — translating Daymark's messaging and positioning into content that resonates and drives action.
• Partner closely with the enrollment team, arming them with the materials, messaging, and campaigns they need to convert prospective patients through daily outreach.
• Own the patient marketing calendar — scheduling, building, and deploying campaigns across platforms.
• Work fluently across our marketing automation platform(s) and CRM to deliver targeted, personalized, well-timed communications — you'll be native to these tools and use them expertly, though you won't own CRM administration.
• Continuously A/B test and optimize campaigns to drive incremental gains in enrollment and engagement, and monitor and analyze performance to inform what comes next.
• Use data-driven insights to tailor messaging to each stage of the prospective patient journey.
• Ensure all patient and enrollment communications meet healthcare compliance and consent requirements (e.g., HIPAA, TCPA), partnering with internal stakeholders as needed.
• After 6 months, you will have:

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 4-7 years of progressive marketing experience, with B2C or direct-to-consumer work required. Digital health, healthcare, wellness, or consumer subscription experience is ideal.
• A portfolio of writing samples (email, SMS, landing pages, brochures, or scripts) that shows you can write independently and on-brand.
• Hands-on experience building and deploying lifecycle campaigns in a marketing automation platform (e.g., Braze, Salesforce Marketing Cloud, HubSpot), including segmentation, personalization, and A/B testing.
• Experience running multichannel campaigns across email, SMS, direct mail, and print, with a track record of tying them to conversion or acquisition metrics.
• Comfort working in a CRM (Salesforce preferred) and reading performance data to decide what to test and optimize next.
• Working knowledge of consent and communications compliance (HIPAA, TCPA, CAN-SPAM), or the judgment to learn it quickly and partner with compliance.
• Strong project management skills, with a track record of managing multiple workstreams and shipping on schedule.
• Experience using AI tools (LLMs, content generation, analysis) in your marketing workflow.

Preferred

• Bonus if you have healthcare, patient marketing, or regulated-industry experience — or a personal reason this work matters to you.