Responsibilities

• Own patient marketing strategy for oncology indication(s) — translate brand and portfolio strategy into an integrated patient/DTC strategy, priorities, and annual tactical plan.
• Lead patient acquisition strategy — identify opportunities to reach, educate, and motivate appropriate patients across the journey, from awareness through diagnosis and treatment consideration.
• Develop patient-facing campaigns and content — lead DTC campaigns, digital discussion guides, educational materials, and other patient-facing assets, ensuring a compelling and consistent patient narrative.
• Translate patient insights into action — leverage market research, behavioral/data insights, journey mapping, and performance data to identify unmet needs and optimize strategy and execution.
• Serve as the patient marketing point person for the indication/brand — connect Patient Marketing with Brand Marketing, Patient Affairs, Communications, Medical, Legal/Regulatory/Compliance, and other partners.
• Orchestrate execution across Patient Marketing capabilities — partner closely with the Digital/CRM Lead on journeys, channels and CRM activation and the Peer-to-Peer Lead on ambassador, mentorship and retention opportunities.
• Drive agency and tactical execution — lead agency partners, creative development, timelines, budgets, MLR review, and delivery of high-quality work.
• Measure and optimize impact — establish KPIs, monitor campaign and acquisition performance, and continuously optimize based on data and learning.
• Protect indication-level differentiation while building for scale — ensure the unique needs and positioning of each indication are reflected while leveraging common platforms, processes and assets across the portfolio.
• Champion the patient perspective — ensure patient needs, barriers and experiences are represented in commercial decision-making and that all engagement is compliant, appropriate and patient-centered.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 6–8 years of progressive marketing experience within the pharmaceutical, biotech, or healthcare industry.
• Minimum 3 years in digital or patient marketing, preferably in oncology or specialty care.
• Experience managing agencies, budgets, and cross-functional teams.
• Familiarity with digital marketing strategies (web, CRM, SEO/SEM, social media).
• Strong knowledge of with regulatory/legal (MLR) processes in healthcare marketing.
• Strong project management skills with ability to handle multiple priorities in a fast-paced environment.
• Analytical and detail-oriented, with experience using data to guide decisions.
• Creative problem solver with passion for patient engagement and innovation.
• Excellent communication and collaboration skills.

Preferred

• MBA or advanced degree preferred.

Benefits

• Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements). For more information on our benefits, please visit this link.