Responsibilities

• Develop and execute integrated marketing strategies to enhance the company's employer brand, fostering a strong company culture and attracting top talent
• Lead hotel-level marketing efforts, including increasing direct bookings, growing website traffic, and enhancing guest experience through marketing training
• Drive the creation of engaging content for both digital and traditional marketing channels, including social media, email, and website
• Analyze marketing data, identify trends, and apply insights to optimize campaigns and improve performance
• Develop and implement an employer branding strategy to position the company as a preferred employer within the market
• Collaborate with sales, operations, and other departments to align marketing strategies with broader business goals
• Build and maintain relationships with media outlets, influencers, and external partners to increase brand visibility

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 4+ years of experience in a senior marketing role, preferably within hospitality or a related industry
• Proven track record of developing and executing branding strategies, with a focus on employer branding and multi-channel marketing
• Strong digital marketing expertise, including experience with SEO, social media, email marketing, and content creation
• Experience in analyzing marketing data and using insights to drive data-driven decision-making and optimize campaigns
• Excellent project management skills, with the ability to manage multiple campaigns, meet deadlines, and work within budget constraints
• Strong leadership and interpersonal skills, with experience leading a team and collaborating cross-functionally
• Exceptional communication skills, both written and verbal, with the ability to influence and build relationships with stakeholders
• Experience in business development or expanding into new markets is a plus

Preferred

• Master's degree preferred

Benefits

• 8 paid holidays, flexible PTO and Vacation
• Birthday Pay
• Mental Health & Wellness Program including a Life Coach
• Employee Development Program
• Discounted hotel stays for brands within our portfolio