Responsibilities

• Taking briefs from business stakeholders and designing events accordingly
• Identifying “on-brief” physical venues
• Organizing and managing virtual event platforms and partners
• Working with the marketing team and our SMEs to create inspiring agendas that make our events ‘the place to be’
• Effectively managing events to budget and tight deadlines
• Managing events on-site; greeting delegates, dealing with catering arrangements, ensuring the venue and AV are set up correctly and, most importantly, thinking on your feet when things don’t go as planned
• Creating engaging, events related content, often working with the wider network and technology partners
• Identifying speakers from within VML, WPP and our client ecosystem and liaising with them on brief, logistics etc.
• Managing internal stakeholders to ensure that they are fully engaged and provide their expertise and input when needed
• Working with our CRM team to manage all aspects of the delegate experience from invitation to post event communications, ensuring that no lead is lost in the process
• Managing our sponsorship and presence at certain partner and industry events eg. OMR, ShopTalk, Adobe Summit, Dreamforce etc.
• Supporting and helping our colleagues across the world to replicate events & campaigns in their regions
• Working with our Social Media Manager to amplify these events; taking great photos, drafting engaging copy
• Building relationships with third party event organizers to drive success
• Writing simple campaign copy that will generate interest and clicks
• Proofreading and ensuring that everything that goes out in the VML name is something we would be proud of
• Briefing in and project managing the creation of thought leadership and longer articles
• Building campaigns that get our content noticed
• Briefing in and project managing the creation of other content types, such as video, webinars, podcasts etc.
• Working with our technology partners eg. Adobe, Salesforce, MACH Alliance partners etc. to strengthen relationships & support marketing initiatives across events and other activations

Requirements

• 3 years minimum of working in partner marketing
• Experience working in agency setting preferred
• Experience working with Adobe partners preferred, or other technology partners

Benefits

• We offer a competitive benefits package
• hybrid approach, with teams in the office an average of four days a week